MK 4420 - Retail Management

3 Credit Hours
Prerequisites: MK 3010 and BCOM 950.
Requirements: Must meet RCB upper division course requirements and 45 semester hours.

Description
The retail environment serves as the touch-point between business and consumers. The retailing function adds value to the vast number of products and services that consumers buy, from food and apparel to leisure and entertainment. This course introduces students to the retail management process, the dynamism of the retail industry and tools for improving productivity. A diverse set of topics will be covered, including merchandise management, pricing and financial strategy, location analysis, store atmosphere and design, retail communications, and customer service and loyalty.